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    The high inclination of the next generation towards mobile and game app has raised immense opportunity which entrepreneurs are perfectly tapping, and the new game apps are launched in the market daily.

    The mobile game development has gone mainstream with the unprecedented success of some of the games like- candy crush saga, angry birds, the clash of clans, and dragons. The apps are not just catching more eyeballs, while it has become a lucrative business that's generating a million dollars in revenue.

    The winning outcomes are not because the businesses have realized the tremendous potential, but the range of mobile game development tools has also made the equal contribution. The advanced tools have shortened the learning curve and made the game development a breeze.

    Still, the story is not over.

    The reason is if you have come up with a great game app idea, and hired the best mobile game developers team to shape the app idea into reality, doesn't mean your app will score high on target audience and top the app store charts. To make the excellent game app, there are a few suggestions, game engines and principles in regards to game development that you should consider.

    If you feel the urge to create an amazing game experience via a unique game application, stay focused till the end:

    (1) Be choosy for the game genre

    Over the last decade, the game app industry has evolved and the wide spectrum of games of various genres like- puzzle, scary, casino, racing, card, education, celebrity and pretty more are built. Besides, the game apps are developed using different technologies like- virtual reality and augmented reality to introduce uniqueness in the app.

    So, at first decide what's the genre of the game app you are about to build and then find out the challenges to face when the app development begin. Try to build the game of the genre that's highly in demand in the market that inch the app closer to success. Also, it gives a rough idea of how much the app will cost to you and how much time it takes to market the app.

    It's preferable to go with a game app which can be built in less time and low budget along with the use of high-level technology to stay synced with modern gamers.

    (2) Assess the app idea uniqueness

    The app idea you have may be unique for you, but the target users will also find it equally unique is uncertain. Finalize the game logic, gameplay challenges and rewards in the app, and then start analyzing the game app of the similar niche by playing those games. It helps in identifying what are the unique points you have included in the app and that unique value proposition could bring overnight success to the app.

    When you zero in all the elements that make your app one-of-a-kind, it's time to jump onto the mobile app development bandwagon.

    (3) Introduce excellent graphics with unreal engine 4

    The game app stands out when the graphics and designs are out-of-the-box. Unreal engine 4 (UE4) that's packed with advanced lighting capabilities provides Cascade Visual Effects editor to add details to the fire, dust, snow, and smoke. The ability of dynamic particle manipulation enables the incredible visual and scenes creation.

    The live updating power also saves the iteration time and minimize the editing process to a large scale. Additionally, the unreal engine community provides complete support at every game development stage.

    (4) Go with Unity 3D engine

    The popular game development engine is perfect for 2D or 3D game app development in a user-friendly environment. The platform export tons of programs and tools that make it easy to develop and deploy the app on different mobile platforms.

    The platform's Pro license, which is available at $75 a month is the best suite for varied developers and let them create stunning visual 3D gaming experience across multiple devices and platforms. The Assassin's Creed and Temple Run are some of the examples of the games that are built on the top of unity 3D game engine.

    (5) Gamesalad- the best fit for novice developers

    For the rookie game app developers, building the game apps with coding is quite a task, but with Gamesalad crafting any genre of game has become the matter of hours. With the dragging and dropping of resources through a simple visual editor, the features, sound effect, music, and art can be inserted in no time. Plus, the masterpiece of your art can be shared on a range of the platforms.

    This is also used to create the prototype of the future game apps so that a lot of efforts and time can be saved.

    (6) Leverage the power of Corona SDK

    Engineering the cross-platform apps are all the rage. Corona SDK enables the developers to build elegant apps that work impeccably on multiple platforms such as Android, iOS, Windows, Kindle, tvOS, and Mac OS. The cross-platform development software enjoys the virtue of being used by 300,000 game developers.

    It has numerous APIs that allows developers to create beautiful graphics and real-time simulator where the instant changes made become visible on both Mac OS and Windows.

    (7) Embrace Marvel to create instant POC

    It takes a lot of time for the mobile game development company to design the prototype of the game apps that illustrates the app flow, animations, transitions, and interactions. With Marvel, it's possible in an hour and the developers don't need to have the advanced knowledge of tools, platforms, and devices for which the proof of concept they are building.

    With simple sketch or photoshop, the prototypes can be created and shared, which helps in getting quick feedback.

    Summing it up

    Certainly, the game development is not a work of an average Joe. Just the way game app users are selective about the game apps, the businesses also have to be equally selective when it comes to the selection of app idea, game app development tools and app development company to engineer phenomenal experiences.

    Do all the necessary research for the mobile game that makes it successful and then couple your game idea with the right set of technology and tools to let the app creates a major breakthrough.

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    There's no denying that video games have become an integral part of the millennial life. This is probably because they allow the gamer to lead an alternate life, full of adventure and challenges. Gaming is a truly global industry today- a $60 billion one.

    In 2010, a video game distributor in Brazil revealed that a game localized into Portuguese multiplied its sales 15 times! This underlines the importance of video game localization: it also underlines the need for quality translation and localization.

    In spite of the importance of game localization, companies make the mistake of opting for shoddy shortcuts which are costly to repair, bring bad publicity, and hurt sales.

    What are the localization mistakes that gaming companies make?

    #1. Cutting corners on translation 

    Many video game companies think that they have saved a buck by going in for machine translations or considering the cheapest translation option rather than the best.

    Machines are the world away from producing the accuracy needed. Translation tools can also be a security threat by providing access to video game content to hackers via the Internet.

    Also, anything that is typed in for translation is literally handed over to the translation tool provider: it becomes their data; they can do anything they want to with it. 

    Translation needs not just to be accurate, but retain the flavor and nuances of the original to breathe life into the translated version.

    Mistranslation can make the game a frustrating experience for the player or make the game developer a laughing stock of the gaming world; in the worst -case scenario, it can land the developer into a legal soup.

    Cutting corners on translation add to the work and the expense. The sensible thing would be to make the use of professional translation services which are not just competent and creative, but discreet as well. Making the translation agency sign a non-disclosure agreement can help the game developer relax while the localization is going on safely in expert hands.

    #2. Hard coding text into core files 

    This is something that video game developers with limited vision do. It is a mistake to embed text elements like the menu text, game's title, and on-screen, printed dialogue into core game files. If the text is stored in a separate resource file, it will be easy to incorporate a translated version by adding a new variable and providing the translation in a separate dedicated file. Much easier than digging through source code while translation?

    #3. Painting all game text with the same brush 

    Some games involve specialized terminology. Take sports games; football terminology is not the same as basketball-tall talk. Translators and localisers for such games need to do some research. The need here is for "research-oriented text."

    Games like the popular and addictive Candy Crush come up with new gaming concepts. Such games are slotted as needing "creative-oriented text."

    Game developers should analyze their game content and decide which category of text is suitable. Text should be tailor-made to content, and the portfolio of the translator should match this need.

    #4. Out-of-context game localization 

    Surely, there is little to be gained by handing over reams of text to translators and localisers who know little about the game or its content. Worse still, is expecting someone who has no idea about gaming to handle the job!

    When game localization is of such importance, the more the translator knows about the game, the better will be the outcome. Translators should be encouraged to play the game being developed. Discretion and security are non-negotiable requirements, of course.

    #5. Ignoring Cultural Factors 

    Each market is steeped in its own culture. Cultural sensitivity is necessary while localizing a game or the developer will risk alienating target audiences. This isn't just about actual game content like the story, characters, situations, and events.

    Consider the following: 

    A gaming giant had to recall 75,000 copies of a video game which used the chanting of the Quran in its soundtrack after a user raised objections to it. 

    The depiction of Japanese armies invading South Korea may be a slice of history; nevertheless, Seoul was offended by a game that showed just that.

    Localization misdemeanors can range from showing alcohol to displaying blood and gore on screen. While localizing, video game developers will do themselves a favor by doing a thorough recce of the target market. Cultural gaffes are not to be taken lightly, and the adverse publicity surrounding them can kill the game if not the developing company.

    #6. Failing to test game translations 

    The proof of the pudding is in the eating! 

    Translation does tend to change the length of the sentence. Translated strings may not fit the graphics or the elements of user interface. Coding may also leave some strings missing. All this can be avoided if developers test-drive their games on an actual device.

    On-device localization testing can let you assess the overall quality of game localization while identifying the glitches at the same time. If the game has on-screen printed dialogue, autofitting the text to fit the text space is necessary.

    #7. Poor management of translation content 

    Game developers must organize all the different formats and files - marketing copy, manual, packaging, app store descriptions, in-game interface text, and subtitles. The management of translations must be centralized to avoid mistranslations and duplications across the various types of content.

    #8. Treating localization as an afterthought 

    Thinking of localization as the very last step in the development cycle is a costly mistake that many game developers make and land up missing great overseas opportunities. When copycat versions arrive in the local market, such companies find that they have painted themselves into a corner. It is only then that they think of finding fresh markets overseas. Localization at this "end" stage means reworking source code and building up translation materials from scratch: all of which cost time and money.

    The solution is to wrap strings in the initial stages of video game development and to adopt coding styles of international standards.

    There are many gamers overseas. The video game market is an ever-growing one. Professional and talented translation services can go a long way in perfecting video game localization.

    Being localization-ready is the name of the game!


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